Hubba Bubba Pink blows up a big bubble of design fun

Mars has teamed up with the Behr Paint Co. to introduce nostalgic hue that is that perfect shade of pink.

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Here’s something to chew on for your next paint project: check out Hubba Bubba, but this time head to the paint aisle rather than the gum and candy section.

Yes, you read that right. The bubble gum you know, and possibly love, has transformed itself into a shade of paint geared to add a pop of pink to your home or next DIY project as Hubba Bubba, made by Mars, has teamed up with the Behr Paint Co. to introduce Hubba Bubba Pink by Behr.

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A playful pink hue, it radiates warm whimsical energy and is designed to inspire endless pops of fun.

“Hubba Bubba was the perfect partner for this collaboration due to its iconic pink hue and its association with nostalgia and playfulness,” said Christine Speagle, director of brand marketing at Behr. “The colour resonates with people of all ages and brings a sense of fun and whimsy into Canadian homes. Together, the two brands worked collaboratively to craft Hubba Bubba Pink by Behr, an iconic bubble gum pink hue designed to evoke feelings of nostalgia and invite a burst of fun and happiness into any space.”

Hubba Bubba Pink, said Speagle, offers a fresh take on traditional pink hues, providing a bold yet playful option for adding personality to any room. Whether used as an accent or as the main colour scheme, she said this vibrant shade is a standout choice for those seeking to enliven any interior.

So just where might be the best place for it?

There are a number of choices, according to Erika Woelfel, vice-president of colour and creative services at Behr.

“Consider incorporating it into your decor through painting accessories like desks, dressers, doors and vases,” said Woelfel. “For those with bold and adventurous design style, it can also make a striking statement as a feature wall or even a bedroom or dining room ceiling, creating a fun and energetic atmosphere. Hubba Bubba Pink by Behr serves as a unique source of colour inspiration, offering a fresh take on traditional pink hues and allowing homeowners to infuse their spaces with creativity and joy.”

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Woelfel also went a step further, detailing how Hubba Bubba Pink could transform your space:

· Accentuate architectural features: Highlight architectural features like alcoves, niches or mouldings, drawing attention to unique details and adding character to your home.

· Create a feature wall: Designate a feature wall to create a striking focal point that adds visual interest and depth to the room’s decor.

· Elevate casing and moulding: Painting window trim, baseboards or crown moulding adds a subtle yet impactful touch of colour that complements the overall design scheme while adding a sense of cohesion to the space.

· Transform doors: Painting interior doors makes a bold statement and adds a touch of personality to your home’s entryways, creating a welcoming and inviting atmosphere.

· Colour-blocked walls: Experiment with colour-blocking techniques by painting sections of walls, allowing for dynamic visual compositions that showcase the colour’s versatility and nostalgic esthetic.

“Hubba Bubba Pink by Behr offers endless possibilities for adding vibrancy and personality to any space,” added Woelfel. “It can be embraced by anyone looking to add a pop of colour to their home, regardless of age or gender. Pair it with darker woods and industrial accents for a striking contrast that adds depth and sophistication to any space. Invigorate white rooms with its playful energy as an accent or feature wall, or pair it with dark green for something that feels tropical and exotic. This lively colour creates an engaging atmosphere in game rooms, entry ways, kitchens, home office spaces and anywhere you might want to bring an uplifting mood.”

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Meanwhile, Woelfel noted that pink has become an increasingly popular colour choice and that it aligns perfectly with the “dopamine decor” design movement, where colour is utilized to elevate mood and craft joyful spaces.

And the Hubba Bubba version of pink, said Woelfel, transcends being merely a paint colour as it evokes the cherished memories of bubble gum while injecting a burst of fun into any room.

“Creating a Hubba Bubba-inspired pink paint provides an opportunity to connect with consumers who have cherished memories of this iconic brand from their childhood,” said Woelfel. “It’s about embracing the playful spirit and fun-loving energy that Hubba Bubba represents. This colour resonates with anyone seeking to infuse their space with a sense of carefree whimsy and unexpected design twists.”

Hubba Bubba Pink (P120-3HB) is available at Home Depot stores across Canada.

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